About WISE Academy
WISE Academy (Wine Industry Sales Education) offers a comprehensive curriculum designed specifically for wine industry professionals. Built from a belief that direct- to-consumer (DTC) results are the key to success in the wine industry, WISE offers the only wine industry education, training and certification program dedicated to DTC sales and marketing. All WISE classes and on-site coaching workshops enhance the expertise of DTC sales and marketing professionals while igniting their passion for producing the kinds of measurable results that lead to winery success. 

Our courses and workshops are available in three different levels to meet the needs of everyone in the wine industry - from new industry enthusiasts to seasoned direct sales managers to winery CEOs.

Founded in 2008, the WISE Academy is led by Chairman Lesley P. Berglund, a wine industry DTC pioneer and serial entrepreneur.  Complete course catalogue and services descriptions are available online at www.WineIndustrySalesEducation.com, or for more information, call (877) 740-WISE (9473).

About WISE Courses
All WISE courses are interactive and hands-on. Designed to deliver take-home value using real-life, relevant examples through a combination of lecture, group exercises, and role play, these classes build on existing skills and teach best practices for meeting the demands of today's changing DTC marketplace. 

Classes are live and in-person so that attendees gain ideas and insights as well as access to a community of their peers. With a true understanding of the value of our students' time, our courses are succinct, efficient and targeted, covering maximum material in a minimum of time. 

About WISE Instructors
WISE Academy's core group of instructors are each leaders in their field of expertise. Like WISE's founder, they are dedicated to raising the bar for consumer direct and management excellence in the wine industry. 

Plan Ahead and Save
Pre-purchase educational credits and earn a 10% bonus on your commitment through the WISE Futures program.

Contact Us
Lesley Berglund Co-founder & Chairman
Email: Lesley@WineIndustrySalesEducation.com

Jennifer Warrington The Glue
Email: Jennifer@WineIndustrySalesEducation.com