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What we do
Protea Financial provides outsourced operational accounting for wineries and select beverage businesses. We support
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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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Women in Wine: Celebrating the Pioneers, Visionaries, and Trailblazers of the Wine World
March is Women’s History Month, and we’re raising a glass to the women who helped shape the wine world as we know it.For generations, the wine industry was dominated by men—but visio
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2026 Los Angeles International Wine & Spirits Challenge Announces Winners
Papapietro Perry Winery and Four Roses Bourbon Take Top Honors(March 6, 2026) — Winners have been announced in the fifth annual Los Angeles Invitational Wine & Spirits Challenge. A pinot noir fr read more
2026 State of the Market: Wine on Tap Momentum Continues
Growth & CollaborationFFW takes a collaborative, partnership-driven approach with our winery partners. In 2025, we participated in more than 20 industry events, helping educate teams, support sales ef
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Wrap up Savings with Long-Lived, Low-Cost Slip Sheets
Wooden pallets have been a mainstay of wine operations and manufacturing for generations. But in today’s difficult economic environment, even wineries that are hesitant to experiment with altern read more
Alcohol Beverage Importers Continue to Navigate Uncertainty Despite Supreme Court Decision on IEEPA Tariffs
On February 20, 2026, in a victory for American beer, wine, and spirits importers, the Supreme Court in Learning
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Drinking our own champagne: Azmera running odoo
Over the Christmas/New Year break, we took our own advice to heart and migrated to odoo for our own consulting business.Over the last few months as we've been building out our read more
Building Profitable Promotion Strategies for Modern Winery Direct-to-Consumer Sales
Most wineries don’t have a promotion volume problem.They have a promotion design problem.When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patte
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