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Boosting Wine Club Retention & Loyalty
Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value
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Stay in Compliance with Ease: The Digest of Wine and Spirits Law
For wine and spirits professionals, compliance isn’t optional—it’s essential. Did you know that compliance expertise can be right at your fingertips with The Digest of Wine and Spiri
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2026 Wine Sales Symposium Registration Now Open
Join winery leaders and industry experts to explore the strategies shaping the future of wine sales.The wine ind read more
The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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What Actually Changes When a Washington Winery Moves to Shopify POS?
When a Washington winery transitions to Shopify POS, the visible experience in the tasting room doesn’t change dramatically. Guests are still welcomed. Wine is still poured. Bottles are sti read more
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Drinking our own champagne: Azmera running odoo
Over the Christmas/New Year break, we took our own advice to heart and migrated to odoo for our own consulting business.Over the last few months as we've been building out our read more
2026 Press Democrat North Coast Wine Challenge Now Accepting Submissions
On April 7-8, 2026, a collection of esteemed wine professionals will gather in Santa Rosa, Calif., to evaluate entries in the 2026 Press Democrat North Coast Wine Challenge. Competition managers are n read more
Building Profitable Promotion Strategies for Modern Winery Direct-to-Consumer Sales
Most wineries don’t have a promotion volume problem.They have a promotion design problem.When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patte
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TASTE Alexander Valley Returns This April with Complimentary Tastings and a Welcoming Approach to Wine Country
Alexander Valley, CA — April 2026 — This April, Alexander Valley Winegrowers invite wine lovers—both new and experienced—to slow down, sip freely, and reconnect with the h
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The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's
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