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Wine at an Inflection Point ”” and the Case for Data-Driven Reinvention

The global wine industry is facing its most significant disruption in decades. Consumption has declined since 2018, vineyard yields are down, and consumer habits have shifted toward spirits, seltzers, read more

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Enticing Millennials: Global Package Has Answers By Erica Harrop, CEO Global Package

In an Interesting recent article in the New York Times, entitled “The Wine Business Sees a Problem: Millennials Aren’t Drinking Enough,” author Eric Asimov cites the report “St read more

Navigating the Changing Landscape of Wine Publicity

By Barbara Barrielle Good wine writers look for what appeals to their audience. Who is their reader and are they strictly looking for an examination of wine quality or lack thereof or are they seeking read more

What Wine Do I Serve With...

With the holidays upon us, your customers will be turning to you for gifts for the season, as well as to advise them about “what wine do I serve with (fill in the blank)?”.  They resp read more

Beer and Cider Marketers Understand Consumers Better Than Their Wine Counterparts

by Alan Goldfarb It was in the early '90s that the wine industry was falling a read more