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Future-Proofing Your Wine Brand: 5 Practical Ways to Build Resilience in Today’s Market
The wine industry is going through major market changes. Some wineries are posting grow read more
Alcohol Beverage Industry Marketing Pitfalls to Avoid in 2026
POSTED BY Theresa Barton CrayAs we near the close of a challenging year for the alcohol beverage industry, suppliers are read more
Practical insights from 20+ years helping wineries simplify checkout and boost DTC performance.
For more than 20 years, Activ8 Commerce has built technology specifically for wineries — and we’re proud to share our latest update.In every tasting room, the moments that matter most happ
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Active 20-30 Sacramento Welcomes Its New President!
We are proud to share that our very own Devin Davis has been chosen as President for the 207th Term of the Active 20-30 of Sacramento. The club has been making a difference in the community since 1922 read more
Reading Your Vineyard’s Signals with Automation
Vineyards communicate long before the fruit shows any stress. Subtle shifts in canopy color, changes in shoot vigor, and even small variations in soil texture can reveal how each block is responding t
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Upcoming Trade Shows & Events!
TRADE SHOWS Throughout the year, Bouchard Cooperages attends annual trade shows and puts on tasting events for winemakers to showcase our products.December 4, 2024: WinExpo - Santa Rosa CAJanuary read more
RedChirp and WISE Announce Strategic Webinar to Help Wineries Capture More Guest Data and Drive Sustainable DTC Growth
Napa/Sonoma, CA — December 1st, 2025 — RedChirp and WISE (Wine Industry Sales Education) today announced a forward-looking, solutions-driven webinar designed to help wineries solve on read more
AWG Wine Advisors and Women for WineSense: Another Successful Roundtable
AWG Wine Advisors and Women for WineSense:November's Wine Business Group RoundtableLast week, AWG Wine Advisors and Women for WineSense put on another successful Wine Business Group Roundtable. &n
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Cyber Week Winery Marketing Strategies to Boost Holiday Sales
Cyber Week Winery Marketing: Planning Smarter, Selling StrongerCyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it&rsquo
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