Is AI already influencing wines sales or not?

I took a look at recent articles and research to get a better understanding on how AI is moving the sales needle or not. While there's not a lot of reported public data just yet, there's signi read more

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OWS 2026 Winning Takeaways on Content and AI Visibility for Wineries

My positive takeaways from Oregon Wine Symposium 2026 is that the wine industry has no shortage of opportunities right now. What is changing however is how clearly those opportunities are communicated read more

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La Garde Inox at the 2026 Unified Wine & Grape Symposium: Redefining Excellence in Sacramento

The Unified Wine & Grape Symposium is where the North American wine industry comes together to shape what’s next. As a manufacturer of high-end stainless steel tanks, La Garde Inox showcased its read more

How Wineries Can Overcome Rising Price Perceptions with AI Visibility and VINTAGE²

AI visibility for wineries is a real opportunity to win,A lot of attention was given last week to headlines suggesting the average price of a U.S. bottle of wine is now around $56. Is that number perf read more

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CCL Label Showcases the Future of Sustainable Luxury Packaging for Wine & Spirits at Paris Packaging Week

Paris, France – February 2026 — CCL Label, a global leader in premium labelling and packaging solutions, will present its latest innovations for the wine and spirits sector at Paris P read more

The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club

The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's read more

A New Chapter for vinSUITE: Jimmy Wu Joins as President to Lead the Next Era of Winery Software

With new leadership and a sharpened focus on wineries, vinSUITE signals a smarter, more ambitious future for its platform and clients.vinSUITE, a long-standing technology partner to wineries and bever read more

Saxco and Revino Partner to Expand Sustainable Glass Packaging Options for Wine Producers

Saxco, a leading provider of packaging solutions to the wine, spirits, beer and beverage industries, is pleased to announce a strategic partnership with Revino, a pioneer in reusable wine bottle syste read more

WIN Insider Series with Adam Bird

In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industr read more

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Technology as a Strategy, and What It Means for the Future of Wine Business

You may have heard of “SaaS” before, the acronym the stands for Software as a Service. Zoom, Netflix and Google Workspace are all SaaS examples, where you pay for a monthly or annual subsc read more

TaaS Technology as a Strategy