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Boosting Wine Club Retention & Loyalty
Looking for innovative ways to keep your wine club members engaged? Awtomic Moments lets you visualize and gamify retention—helping wineries build long-term loyalty, increase average order value
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2026 Wine Sales Symposium Registration Now Open
Join winery leaders and industry experts to explore the strategies shaping the future of wine sales.The wine ind read more
FROM POUR TO PURPOSE
Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes read more
What Is a Brand, Really? (And Why Yours Might Need a Little Therapy)
The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy t read more
Why More Wineries are Reimagining Wine Clubs with Shopify + Awtomic
For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: &ld
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WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"
WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"TL;DR: Faced with manual bottlenecks on WineDirect, Hill Family Estate migrated to Commerce7 to e
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Wine Marketing Agencies Are Quietly Claiming a New DTC Communication Channel
myWineClubApp™ - Agency Partner PlanWine Marketing Agencies Are Quietly Claiming read more
Building Profitable Promotion Strategies for Modern Winery Direct-to-Consumer Sales
Most wineries don’t have a promotion volume problem.They have a promotion design problem.When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patte
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Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands
After 30 years of moving up and to the right, the American wine industry hit a wall.Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playb
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Unified 2026: The Wine Industry’s Structural Reset Is Here
The 2026 State of the Industry session at Unified was cautiously optimistic but did delivered a clear message: read more
