WIN Insider Series with Adam Bird

In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industr read more

Adam Bird Deksia Highway 29 Creative North Coast Wine Industry Expo WIN Expo WIN Insider Series

Right-Sized Wine: Meeting Consumers Where They Are

Consumers are drinking differently. Smart wineries are packaging differently.The wine industry is entering a moment where packaging innovation is no longer a nice-to-have. It is becoming essentia read more

Packaging Wine Labels Branding

Cyber Week Winery Marketing Strategies to Boost Holiday Sales

Cyber Week Winery Marketing: Planning Smarter, Selling StrongerCyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it&rsquo read more

Black Friday Cyber Monday Cyber Week eCommerce Tasting Room Marketing Sales Corksy Sell More Wine

The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin read more

Building the Winery of the Future: The Core Capabilities That Will Define Long-Term Success

The Wine In read more

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From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar read more

Wine at an Inflection Point ”” and the Case for Data-Driven Reinvention

The global wine industry is facing its most significant disruption in decades. Consumption has declined since 2018, vineyard yields are down, and consumer habits have shifted toward spirits, seltzers, read more

WineIndustry DTCWine WineTechnology Ecommerce WineAnalytics FORTSystems FORTMetrix

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday SeasonThe holidays aren’t j read more

DTC wine digital hospitality holiday wine sales winery eCommerce wine club growth wine club retention customer segmentation ListBuilder real-time webchat RedChirp gifting gift cards Valutec wine club gifting bundles and kits kiosk mode QR codes tasting room to online promo scheduling promo consistency POS promotions shipping offers customer experience conversion rate repeat buyers

Alcohol marketing trends in 2026: how brands can stay ahead

Emerging challenges and opportunitiesThe alcohol industry stands at a pivotal point. Consumer habits, wellness priorities, and digital experiences are converging in ways that will reshape how alcohol read more

Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries

For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition read more