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Wine Industry Advisor

2026-03-09 15:22:40

Afternoon Brief: Wine Struggles to Recruit New Consumers

Wine sales volume declines continue to outpace those of sale value, which to some might indicate continued consumer interest in premiumization, but the greater likelihood is that the category is losing...

APS Packaging Papapietro Perry Johan Vineyards Small Lot Bottles Steve Wells Time & Direction Matt Niess North American Press Helen McGinn PromoLab Fermentis eCELLAR Laffort USA Airfield Estates Winery Larson Family Winery William Chris Wine Company Hillsboro Hops Argyle Winery

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Afternoon Brief: Wine Struggles to Recruit New Consumers

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Wine Industry Advisor

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Afternoon Brief: Wine Struggles to Recruit New Consumers

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