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Afternoon Brief: New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand

When a product is hard to buy, more people want it. A new Washington State University study reveals that wineries producing cult wines can boost long-term profits by keeping their prices low, creating excess demand that fuels their brands prestige and future revenue...

American Vineyard Magazine Ardagh Glass Packaging-North America Auction of Washington Wines Avensole Vineyard and Winery Chehalem Estate Cliff Lede Vineyards Famiglie Storiche Full Glass Wine Co. Hope Family Wines Markham Vineyards New Jersey Winemakers Co-Op Parable Wines ProWein Republic National Distributing Company The Sommeliers Choice Awards Trysk Print Solutions Turrentine Brokerage vinSuite Washington State University Wine Fair Halifax Wineshipping

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Afternoon Brief: New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand

Show Everything

News Feed

Wine Industry Advisor

Read more...

Afternoon Brief: New WSU Study Shows How Scarcity Pricing Helps 'Cult Wineries' Drive Demand

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