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Alcohol Beverage Industry Marketing Pitfalls to Avoid in 2026
POSTED BY Theresa Barton CrayAs we near the close of a challenging year for the alcohol beverage industry, suppliers are read more
Crushing It With Data: A Winery’s Guide to Primary Research
One standard marketing principle is “Don’t market to yourself.” In other words, just because a message or strategy makes sense to you, it does not mean it will resonate with your aud read more
2025 International Women's Wine & Spirits Competition Names Winners
Wakefield Taylors Wines and 1800 Milenio Take Top HonorsJuly 14, 2025 — Winners have been announced in the 18th annual Women’s International Wine & Spirits Competition (IWWSC). The competi read more
Saxco Update - June 2025: Relative Stability Despite Tariff Uncertainty
As we move into the summer shipping season, the overall supply chain remains relatively stable – though a few indicators are beginning to shift. Here’s what we’re seeing across the k read more
2025 Los Angeles International Wine & Spirits Challenge Announces Winners
Garrison Brothers Distillery and Ledson Winery Take Top Honors (March 17, 2025) — Winners have been announced in the fourth annual Los Angeles Invitational Wine & Spirits Challenge. A merlo read more
Conference Marketing 101: It’s Time to Close the Deal
[This third in a series of articles on the art of event marketing is a guide that focuses on all the main event. Reference post #1 post,read more
Planning on Automating Irrigation This Year?
Read this first!As agricultural consultants in California, irrigation consulting during the growing season is our bread and butter. A lot of times, especially in vineyards with lighter soils where I r
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Policy Perspectives: DC Updates
Election Results: Trump 47After many months of campaigning, vitriol, and intrigue, the 2024 election is over, and Donald Trump will be the second person in history to serve two nonconsecutive terms as read more
An Invitation to the 2024 Gala - Sonoma County Harvest Fair
With a nod to our ever-popular Awards Night Gala, the event now offers a glamorous evening (one-night-only) celebration, where guests will be the very first to learn which three wineries take home TOP read more
Flextank Helps La Mesa Vineyards Deliver Award-Winning Wines Sweep Gold Medals At Three Prestigious California Wine Competitions
Flextank Helps La Mesa Vineyards Deliver Award-Winning WinesSweep Gold Medals At Three Prestigious California Wine Competitions La Mesa Vineyards uses Flextank vessels to capture gold medals read more
Flextank Wine vessels Oak Barrel alternative Award-winning maturation Increased production improved margins winemaking efficiency
