Search: The Wine Market Council (Companies, News, Events, Products, Videos)
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Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands
After 30 years of moving up and to the right, the American wine industry hit a wall.Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playb
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Unified 2026: The Wine Industry’s Structural Reset Is Here
The 2026 State of the Industry session at Unified was cautiously optimistic but did delivered a clear message: read more
Why Less Visitation to Wine Country is Everyone's Problem
Why Less Visitation to Wine Country is Everyone's ProblemWineries with tasting rooms know all too well that foot traffic is shrinking. But it was our clients without a hospitality arm who got us t read more
Wine Packaging Trends
A look at the trends influencing wine packaging design & innovation.IntroductionU.S. wine total volume is expected to remain relatively flat for the next several years, while value will grow due to pr
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The Turrentine Global Bulk Wine Newsletter, September 2023
In our regular market update conversations with our globa
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Be Bold. Break the Mold!
Its well documented that Millennials79 million Americans ages 21 to 38have become a prime market segment for wine producers. Last year, this cohort drank 42% of all wine in the US, according to resear read more
Packing: The Window to Your Wine’s Soul
Think taste is the main determiner of repeat wine purchases? Studies consistently show that non-expert wine drinkers are far more likely to remember the design and color of a wines packaging than the read more
