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Is the Direct-to-Consumer Channel Holding Up?
The answer to the title question is yes, DTC is holding up, but as most in the industry will attest, it's a nuanced response that requires a discussion. read more
An Invitation: DTC Wine Survey: Report, Results & Benchmarks Virtual Event
You're Invited! 2024 Direct-to-Consumer Wine Survey: Report, Results and Benchmarks Virtual EventTuesday, June 25, 20249:00AM - 10:30AM PDT Please join us for our 2024 Direct-to-Consumer read more
Wine Industry Sales Symposium Recap
The wine marketplace continues its post-pandemic shifts. By Laurie WachterThe August 24 Wine Industry Sales Symposium consisted of four sessions covering the value of DTC and sales data in boosti read more
WISS Wine Industry Sales Symposium marketing strategies corporate gifting DTC sales data
5 Ways to Make Your Wine Label Stand Out
You have mere seconds to capture a consumer’s attention to get them to notice your bottle, pick it up, and ultimately purchase. In a sea of wine options—at retailers and online—how d read more
