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Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes read more
For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: &ld
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After 30 years of moving up and to the right, the American wine industry hit a wall.Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playb
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This cork stopper adapts to standard bottles and combines practicality with sustainability, preserving all the advantages of cork.Amorim Cork relaunches Helix, the ergonomically disruptive natural cor read more
2025 reviewed; 2026 opportunities set outThis month’s Global Market Report reviews the bulk wine and grape markets of 2025 and sets out, country by country, the opportunities – and the pot
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The 2026 State of the U.S. Wine Industry Report, published by read more
2025 in review; looking ahead to 2026This month’s California Report looks back at 2025 on the bulk wine and grape markets and ahead to what we might expect to see in 2026. Bulk inventory charts
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Saxco, a leading provider of packaging solutions to the wine, spirits, beer and beverage industries, is pleased to announce a strategic partnership with Revino, a pioneer in reusable wine bottle syste read more
In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industr read more
Adam Bird Deksia Highway 29 Creative North Coast Wine Industry Expo WIN Expo WIN Insider Series
The global wine industry is facing its most significant disruption in decades. Consumption has declined since 2018, vineyard yields are down, and consumer habits have shifted toward spirits, seltzers,
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