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YOU CAN'T MARKET TO EVERYONE
WHY DEMOGRAPHICS STILL MATTER IN WINEAt first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s wil read more
Innovative Ways to Improve Your Wine Packaging Game
Why is wine packaging important?There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to
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Skip the Crystal Ball: Real Insights Are Hiding in Plain Sight
A WINERY GUIDE TO AVAILABLE RESEARCHYou know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your read more
Ciatti Global Market Report - August 2025
Navigating a path forward amid the headwindsWelcome to the Ciatti&
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International Canned Wine Competition V Foundation for Cancer Research Vintage Wine Estates Château de la Rivière Symington Family Estates Taylor Abudi MacRostie Winery Peter Huls Pestoni Family Estate Winery Williams Selyem RedChirp ATPGroup Casa Cristal Nursery Scott Laboratories Alileo Alexana Estate Cardwell Hill Cellars Arista Winery Life Between the Vines
Non-Saccharomyces Yeast: Bioprotection and More
Non-Saccharomyces Yeast Bioprotection and more read more
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Summer Winery Marketing Strategies to Boost Sales
Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new wa
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Timely Update for Suppliers Shipping to Oregon
There are two new requirements involving the recycling of wine containers in Oregon: one covering wine in bottles or other types of packaging, and one covering wine in cans. The former will be covered
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Younger Consumers & Wine: 7 Proven Marketing Strategies
It’s the same conversation in boardrooms, discussion boards, symposiums, and industry reports: “Younger consumers just aren’t drinking wine like previous generations.” Sure, th
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How to Attract Younger Wine Audiences: 20 Small Shifts for Big Results
The wine industry is steeped in tradition, but let’s be real—it’s time to shake things up. Younger demographics aren’t buying into the same old wine marketing tricks or outdate
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