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TASTE Alexander Valley Returns This April with Complimentary Tastings and a Welcoming Approach to Wine Country
Alexander Valley, CA — April 2026 — This April, Alexander Valley Winegrowers invite wine lovers—both new and experienced—to slow down, sip freely, and reconnect with the h
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Scholarship Applications Open February 2
Are you or your parent/guardian employed or contracted by the California vineyard and winery industry?Mark your calendar:
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Vineyard Team Juan Nevarez Memorial Scholarship scholarship higher education college wine industry next generation Must! Charities SIP Certified
Moon Moonshine — A Modern Spirit Built for Today’s Drinker
Forget the harsh, high-proof jars of yesteryear. This is Moon Moonshine, a modern spirit for a modern drinker: smooth, flavorful, mixable, and built for tod
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From Shandon to the Sustainable Ag Expo Stage: Alberto’s Inspiring Journey
Growing up in the small town of Shandon, CA, Alberto was told that success might be out of reach. But working side by side with his father in the vineyards, he learned that dreams are worth fighting f
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Vineyard Team Sustainable Ag Expo Juan Nevarez Memorial Scholarship continuing education DPR CCA higher education trade show seminars sustainable sustainable winegrowing
Supporting Innovation in the Heart of Midwest Wine
We love the Midwest winemaking community! This past summer Laffort® USA have been lucky enough to visit and share information about our innovations with talented winemakers from Wisconsin to Illin read more
Distributor Sales vs. Supplier Sales ”” Which Is Right for You?
There are multiple paths to get started in wine sales.By Karen M. WetzelAs a wine industry career coach, I find that wine sales roles are highly desired. But given the differences between supplier and
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Wine Industry Careers Wine Careers Distributor Sales Supplier Sales Wine Sales
Crushing It With Data: A Winery’s Guide to Primary Research
One standard marketing principle is “Don’t market to yourself.” In other words, just because a message or strategy makes sense to you, it does not mean it will resonate with your aud read more
We’re proud to share the third annual Stars, Stats, and the Power of the Pour: Why Winery Reviews Are Your Most Underrated Marketing Tool
Online reviews aren’t fluff. They’re not nice-to-haves, and they shouldn’t be afterthoughts. They are critical, high-impact marketing assets that shape consumer perception, affect yo read more
