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Introducing VINTAGE² | A New Practical Framework for Wineries to Gain AI Search Visibility
I’m pleased to introduce VINTAGE², a new education system created specifically for wineries that want to better understand how AI is reshaping marketing, communications, and brand visibilit read more
AI marketing for wineries AI speaking AI education winery marketing strategy winery digital marketing AI readiness for wineries winery brand strategy direct to consumer wine marketing AI visibility for wineries
The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's
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How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails
HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob read more
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Right-Sized Wine: Meeting Consumers Where They Are
Consumers are drinking differently. Smart wineries are packaging differently.The wine industry is entering a moment where packaging innovation is no longer a nice-to-have. It is becoming essentia read more
From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty
The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar
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From Text to Sale: Elevate Your Winery’s Customer Experience with RedChirp
No one picks up the phone anymore. And it’s harder than ever to get your emails delivered and opened. But it is still possible to reach your customers…everyone reads their text messages.
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WIN Insider Series with Alexandra O’Gorman
In this WIN Insider Series episode, George Christie interviews Alexandra O’Gorman, Vice President of Community Relations for Foley Family Wines. Alexandra shares her journey from Carmel, Califor read more
Bottle360: Redefining DTC Wine Sales
Bottle360: Redefining DTC Wine SalesProven Bottom-Line ResultsThe trend toward wine subscriptions and modernized membership formats re
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Breaking Down the Silos: The New DTC Model for Winery Success
For years, the direct-to-consumer (DTC) model for wineries was built in clear, separate silos: the Tasting Room team poured and sold wine, the Wine Club team managed membership and retention, and the read more
