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Alcohol Beverage Industry Marketing Pitfalls to Avoid in 2026
POSTED BY Theresa Barton CrayAs we near the close of a challenging year for the alcohol beverage industry, suppliers are read more
How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails
HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob read more
Verdi’s New 1” to 4” Smart Valve Helps Growers Irrigate Precisely, Verify, and Report
Introducing the Verdi Smart ValvePrecision irrigation depends on one thing: knowing that every irrigation is delivered exactly as planned. For specialty crop growers managing multiple blocks, varied v read more
Active 20-30 Sacramento Welcomes Its New President!
We are proud to share that our very own Devin Davis has been chosen as President for the 207th Term of the Active 20-30 of Sacramento. The club has been making a difference in the community since 1922 read more
The People We Most Want to Read This Thanksgiving Message Will Probably Never See It
Let me start by stating something ironic:The people we most want to say Thank You to — the people in the trenches of selling wine — are the ones who are least likely to see this message.Th
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AWG Wine Advisors and Women for WineSense: Another Successful Roundtable
AWG Wine Advisors and Women for WineSense:November's Wine Business Group RoundtableLast week, AWG Wine Advisors and Women for WineSense put on another successful Wine Business Group Roundtable. &n
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What Drives Winery Health in 2026? The Data Behind Your Winery's Financial, Operational & Cultural Success
Winery health isn’t defined by one metric. It’s a reflection of how well a winery performs across three key dimensions: financial resilience, operational excellence, and cultural strength.
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The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You
If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin read more
What's a Facilitator, Anyway? Your FAQ Guide
Team meetings don’t always go the way we want. People talk over each other, others stay silent, and decisions somehow don’t get made. That’s where a skilled facilitator comes in.At T read more
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