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Celebrating More Than 1,400 Years of Farming, Eleven Families Added to Sonoma County Century Club
Award Recognizes That Each Family Has Continuously Farmed Local Land for More Than 100 Years Multiple generations of eleven longtime Sonoma County farming families, all winegrape growers today, g read more
California to allow DTC shipping of spirits
California has generated considerable excitement in the industry by offering a DTC permit allowing craft distillers across the country to ship their products directly to consumers in California, one o
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Wine industry 2026: your blueprint for thriving in the new era
Navigate shifting tastes, rising digital expectations, and the next wave of opportunity.The wine industry stands at a crossroads. After years of challenging market conditions, 2026 is expected to be a
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Alcohol Beverage Industry Marketing Pitfalls to Avoid in 2026
POSTED BY Theresa Barton CrayAs we near the close of a challenging year for the alcohol beverage industry, suppliers are read more
Innovative Ways to Improve Your Wine Packaging Game
Why is wine packaging important?There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to
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How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails
HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob read more
Signite: A Breakthrough in Sustainable Labeling, Available with Makro Labeling Equipment
When it comes to packaging, a label is more than an identifier. It is a statement of brand quality and a reflection of a company’s values. That is why Signite, the innovative decorating solution read more
WIN Insider Series with Adam Bird
In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industr read more
Adam Bird Deksia Highway 29 Creative North Coast Wine Industry Expo WIN Expo WIN Insider Series
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Right-Sized Wine: Meeting Consumers Where They Are
Consumers are drinking differently. Smart wineries are packaging differently.The wine industry is entering a moment where packaging innovation is no longer a nice-to-have. It is becoming essentia read more
Cyber Week Winery Marketing Strategies to Boost Holiday Sales
Cyber Week Winery Marketing: Planning Smarter, Selling StrongerCyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it&rsquo
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