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Ciatti California Market Report - January 2026
2025 in review; looking ahead to 2026This month’s California Report looks back at 2025 on the bulk wine and grape markets and ahead to what we might expect to see in 2026. Bulk inventory charts
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Announcing RFV: New Insights into Distributor Depletion Data
The wizard behind the curtain.That has always been the image that comes to mind when I ask wine people about data from their distributors.We’ve made headway on pulling back the curtain on distri
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Ciatti California Market Report, November 2025
"In the dark": Wine industry crying out for certaintyOctober rainfall complicated harvest at the end of an already challenging growing season, characterized by cooler-than-normal weather and slower ri
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Ciatti California Market Report, October 2025
Harvest fairly smooth; bulk activity ticks upCalifornia’s 2025 winegrape harvest is moving into its latter stages. Timing, particularly in Coastal areas, is at the later end of normal parameters
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You Won’t Hit a Target You Can’t See
If you’re like me, the first thing you’ll think reading this title is “you can’t know that; people hit invisible targets by mistake all the time!” Touché. Can
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Ciatti California Market Report, September 2025
Harvest underway amid continuing demand weaknessCalifornia’s 2025 harvest is progressing amid normal conditions, with August and early September temperatures returning to or exceeding seasonal a
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Ciatti California Market Report, August 2025
With the bulk wine and grape markets stubbornly sluggish, and a number of vineyards and crush facilities mothballed, the Californian wine industry this year enters the normally bustling harvest season
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How to Sell All of Your Wine or Spirits — by Ignoring Most of Your Account Universe
80% of Your (Unsold) Accounts Don’t Matter – So Stop Calling on ThemDon’t worry; we’re not going to write another article arguing that
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April 2025 Saxco Update -"Significant Disruptions": Tariffs Impacting Supplies
The word that will dominate supply chain conversations in 2025 (and possibly the next four to eight years) will be “tariffs”. It is no longer a market-by-market theme. Instead, due to the read more
How to Sell Alcohol in Sobering Times
With no and low-alcohol categories on the rise and the sober-curious boogeyman around every corner, we needn’t wait for rock bottom to take a hard look at our sales strategy and make a change to
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