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Strategic Influencer Marketing for Wineries: A Practical Guide
Why Wineries Need Influencer Marketing NowHere's a number that should reshape how you think about marketing: 69% of consumers trust influencer recommendations more than information coming directly
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2026 Wine Sales Symposium Registration Now Open
Join winery leaders and industry experts to explore the strategies shaping the future of wine sales.The wine ind read more
SIP Certified Unveils Brand Makeover and New Website to Help Consumers Find Sustainable Wines
SIP Certified is stepping into 2026 with a refreshed brand and redesigned website aimed at making sustainably produced wines easier for consumers to recognize and find.The updated visual identity and
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SIP Certified Vineyard Team Sustainable Wine sustainable sipcertified.org wine finder Sustainable Stories statistics sustainable certification
Thank You to Our 2026 Annual Sponsors
At Alexander Valley Winegrowers, community is everything.From educational programs and grower advocacy to signature events like TASTE Alexander Valley and Wine Week, none of it happens in a vacuu
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NEW on the WIN Marketplace: AI Entity Brand Guide & Digital Marketing Services
AI Entity Brand Guide & Digital Marketing Services A strong brand presence matters more than ever in read more
Sorren Expands Coast to Coast with Connected Accounting, Elevating Tech-Enabled Services
Sorren, a Top 50 national tax, accounting, and advisory firm, announced today that Connected Accounting, an innovative technology-forward accounting firm with deep roots in Los Angeles, has joined the
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What Is a Brand, Really? (And Why Yours Might Need a Little Therapy)
The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy t read more
WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"
WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"TL;DR: Faced with manual bottlenecks on WineDirect, Hill Family Estate migrated to Commerce7 to e
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Wine Marketing Agencies Are Quietly Claiming a New DTC Communication Channel
myWineClubApp™ - Agency Partner PlanWine Marketing Agencies Are Quietly Claiming read more
