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Looking Beyond Instagram: Five Untraditional Channels For Wineries To Ignite Real-World Visits
The clink of glasses, the warmth of late afternoon sun across the vines—these are the moments that define a winery. But digital marketers can get stuck in the rut of Facebook posts and Instagram read more
Wine Club Shrinking?
Spoiler Alert: You’re Not AloneAcross multiple data resources, we’re hearing and seeing that with traffic down, so are club conversions. If attrition is also up, our clubs are shrinking! W
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An Argument for Integrated Campaign Planning
If you’ve been reading any marketing articles in the past few years, it’s all about multichannel marketing – or how you coordinate your messages across channels. At WineGlass Marketi
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WIN Webinar: Integrated Marketing – Why You’re Leaving Money On the Table
Marketing is an ongoing communication with your customers, not a one-shot broadcast on a single channel. Then why do many wineries have silos around ecommerce, email, or social, or outsource only one read more
How to Forge a New Marketing Path This Year
The ball has dropped, and the confetti has been swept away—2023 is here! With it comes a sense of excitement at the endless possibilities as we start anew. While you may be making a list of pers read more
Why Holiday Marketing Starts Now (and How to Put it into Action)
The holidays are coming up quickly with Thanksgiving just around the corner and December holidays shortly following. These days, the after-Thanksgiving deals are for all types of businesses—not read more
holiday marketing black friday seasonal small business monday
13 Spooky Good October Marketing Ideas
Happy October! This month is known for many qualities: cool fall weather, pumpkin carvings and the ever-favored hayrack rides. October is perfect for apple picking, big sweatshirts and toasty hot choc read more
6 Secrets to Building a Successful Email Campaign
Email marketing is a cost-effective way to reach your customers anytime, anywhere. If you own a smartphone, chances are, you have emails delivered to your phone. This makes email marketing a convenien read more
10 Unconventional Ways to Market to Your Customers
Sometimes when you do something over and over again, the results can become stagnant. That’s why it’s a great idea to mix it up when it comes to your marketing strategy! If you’re lo read more
Marketing Lessons Learned from the Super Bowl
It’s the game that football lovers everywhere have been looking forward to for 364 days—every day since the last one concluded. We’re talking about the Super Bowl! The big game is co read more
