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What we do
Protea Financial provides outsourced operational accounting for wineries and select beverage businesses. We support
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2026 Wine Sales Symposium Registration Now Open
Join winery leaders and industry experts to explore the strategies shaping the future of wine sales.The wine ind read more
The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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eCELLAR's The Pulse Presents: Making the Most of the Tasting Room Visit with Liz Mercer of WISE
eCELLAR's The Pulse: Making the Most of the Tasting Room Visit with
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Vinoshipper and RedChirp Launch Integration Connecting Winery Commerce Data to Text Messaging
March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations. When those systems operate separately, it creates manual work,
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FROM POUR TO PURPOSE
Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes read more
NEW on the WIN Marketplace: AI Entity Brand Guide & Digital Marketing Services
AI Entity Brand Guide & Digital Marketing Services A strong brand presence matters more than ever in read more
Announcing the 2026 Awesome Client Portal Award Honorees
These wineries and leaders are setting the standard for innovation, engagement, and operational excellence across our community.Active Participant read more
Why More Wineries are Reimagining Wine Clubs with Shopify + Awtomic
For years, wineries evaluating new technology have asked the same question: “Can it handle my clubs and tasting room?” While that’s still important, the bigger question today is: &ld
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Elevating DTC Wine Fulfillment: CPL’s Enhanced Wine WMS Delivers Smarter, Seamless Shipping
In the ever-evolving world of direct-to-consumer (DTC) wine logistics, customer experience isn’t just a priority but the foundation. Our enhanced wine shipping capabilities ensure that your prod
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