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Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei
read more
oadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE data capture segmentation CRM compliance
Stop Relying on the Tasting Room: Roadshows & Member Travel That Grow Wine Clubs
In Session 3 of the Wine Club Symposium, Liz Mercer (WISE Academy) made a clear case: tasting-room traffic alone is too volatile to power sustainable DTC growth. Wineries that take their brand to thei
read more
roadshow events member travel wine clubs DTC tasting room strategy acquisition retention event marketing WISE Academy vinSUITE data capture segmentation CRM compliance
