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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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Wine ranks among the top 3 industries for online gifting — here's what that means for your brand
Online gifting is one of the fastest-growing ecommerce categories, and wine is right at the top.The truth is, the brands winning in this space aren't just riding the trend. They're building de
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FROM POUR TO PURPOSE
Ten Ways Wineries Can Evolve From Selling Bottles to Creating Experiences That Resonate With a New Generation.If I told you a winery just opened with no vineyard, no winemaker on staff, and no interes read more
What Actually Changes When a Washington Winery Moves to Shopify POS?
When a Washington winery transitions to Shopify POS, the visible experience in the tasting room doesn’t change dramatically. Guests are still welcomed. Wine is still poured. Bottles are sti read more
GROWING FORWARD: THIS WEDNESDAY!
Join us for "Insights on New Growing Techniques from the 2025 Season."When it comes to innovation in the vineyard, theory is easy. Implementation is not. That’s why the first session of the 2026
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NEW on the WIN Marketplace: AI Entity Brand Guide & Digital Marketing Services
AI Entity Brand Guide & Digital Marketing Services A strong brand presence matters more than ever in read more
2026 Los Angeles International Wine & Spirits Challenge Announces Winners
Papapietro Perry Winery and Four Roses Bourbon Take Top Honors(March 6, 2026) — Winners have been announced in the fifth annual Los Angeles Invitational Wine & Spirits Challenge. A pinot noir fr read more
The Role of Thiamine in Winemaking
Thiamine, also known as vitamin B1, is an essential micronutrient for yeast metabolism. The thiamine content typically found in grapes ranges from 80 µg/L to 1.2 mg/L. Although most yeasts, incl read more
Foundation & Pre-Bottling. Essential Knowledge for Every Bottling Operation
Event Type: Webinar
Event Date: 03/26/2026
Location: Online
Part 1 - Bottle This! From Setup to Scale: Complete Semiautomatic Bottling Training for New and Experienced OperatorsPart 1: Foundation & Pre-Bottling. Essential Knowledg
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The Wine Industry Slump Is Real. The Opportunity Is, Too
Traditional demand for wine has softened, buyers are pickier, and “default growth” is basically gone. Meanwhile, the consumer mindset has changed dramatically—wellness, moderation, a read more
