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Cyber Week Winery Marketing: Planning Smarter, Selling StrongerCyber Week is almost here, and consumers are primed to buy. For wineries, it’s not just a chance to move inventory — it&rsquo
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Shorter harvests fail to stir uncertain bulk marketThe Northern Hemisphere harvests are in full swing and this month’s report relays the latest news from the vineyards on crop size and grape qua
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Price-sensitive consumers have kept a lid on wine sales this year, while grape sales are likely to remain slow. As for the moderation movement, a range of factors are contributing.It was a disappointi
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Navigating a path forward amid the headwindsWelcome to the Ciatti&
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Why Delaying Your Purchase Could Cost You More Than You ThinkIn today’s unpredictable economic climate, industries from agriculture to data centers and hospitals to municipalities face rising co read more
Everywhere you look right now—Hallmark Channel, Netflix, social media—it’s Christmas in July.And while most people are watching cozy movies and pretending it’s snowing outside,
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Summer winery marketing strategies are essential for staying competitive during travel season and warmer weather. As customer habits shift and traditional foot traffic slows, wineries must find new wa
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Wine clubs have long been the heartbeat of Direct-to-Consumer (DTC) revenue for wineries. With dependable quarterly allotments, they’ve offered a level of predictability that few other channels read more
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Global wine consumption in 2024 is estimated by the Organisation of Vine & Wine (OIV) to have reached 214.2 million hectolitres, down 3.3% versus 2023 and the lowest level since 1961. In its recently-
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The 2025 harvests in the Southern Hemisphere are now in full swing and the picture – so far – is mixed: white grape tonnages have been exceeding expectations in Australia and bunches are l
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