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Turning Lees Into Results
As the wine industry navigates economic pressures and climate challenges, maximizing efficiency, reducing waste, and protecting margins have become critical to long-term success. At Criveller Group, w read more
The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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The Real Cost of Not Knowing Your Cost of Goods Sold
COGS isn’t the sexiest topic, but your winery can’t afford to ignore itCost of Goods Sold (COGS) isn’t exactly a dinner-party topic—but your winery can’t afford to i
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Why Choose a Square Tank Rather Than a Round Tank?
For decades, cylindrical tanks have dominated winery cellars. But as producers look for smarter ways to maximize space, control costs, and improve wine quality, alternative tank designs are entering t
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Wine Clubs Are Not Optional: How Wine Club Conversions Drive Profitability
We call it a Tasting Room, when it’s really a Sales Room. Why is that?After the repeal of Prohibition in 1933, wineries re-opened in an environment where the government was highly suspicious of read more
Building Profitable Promotion Strategies for Modern Winery Direct-to-Consumer Sales
Most wineries don’t have a promotion volume problem.They have a promotion design problem.When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patte
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Merchant Cost Consulting: Here to Help Reduce Costs and Increase Profitability
This brief video will explain our approach in more detail!
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When Margins Are Tight, Efficiency Becomes the Advantage.
Across the vineyard industry, margins are under pressure. Rising labor costs, limited workforce availability, and increasing water expenses are forcing growers to take a closer look at where efficienc
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5 Reasons to Use Lumo for Your Next Vineyard Development
When you’re weighing your irrigation automation options for your next vineyard development project, there are good reasons to consider putting read more
Thinking of Selling Your Business? Here’s What You Need to Know
Selling your business is a monumental decision. Whether you’re ready to retire, pursue new ventures, or capitalize on your business’s value, the process requires careful planning and prepa
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