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Precision Vineyard Management: Harnessing Technology for Sustainable Practices
Every vineyard is a complex ecosystem, with countless variables influencing grape quality, yield, and operational efficiency. From soil health to irrigation patterns, nutrient balance to pest activity read more
The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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The Real Cost of Not Knowing Your Cost of Goods Sold
COGS isn’t the sexiest topic, but your winery can’t afford to ignore itCost of Goods Sold (COGS) isn’t exactly a dinner-party topic—but your winery can’t afford to i
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Vinoshipper and RedChirp Launch Integration Connecting Winery Commerce Data to Text Messaging
March 10, 2026 (Windsor, CA) — Beverage alcohol producers rely on multiple platforms to manage direct to consumer operations. When those systems operate separately, it creates manual work,
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New on the WIN Marketplace: Cellar Equipment for Sale
If you’re looking to upgrade your cellar or outfit a new crush pad, you won’t want to mis read more
The Geographic Information System Advantage
The Geographic Information System AdvantageThe Ray Carlson & Associates, Inc. business model includes an experienced Geographic Information System (GIS) division which serves to enhance the company&rs read more
Ray Carlson & Associates GIS Geographic Information Systems Mapping
Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands
After 30 years of moving up and to the right, the American wine industry hit a wall.Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playb
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5 Reasons to Use Lumo for Your Next Vineyard Development
When you’re weighing your irrigation automation options for your next vineyard development project, there are good reasons to consider putting read more
Now See Who's Behind the Wheel with Intelliculture
We've heard you loud and clear - when you spot a machine idling too long or running inefficiently, the first question is always "who was operating it?" Until now, finding that answer meant digging
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The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report
The 2026 State of the U.S. Wine Industry Report, published by read more
