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Influencer Kit Design Considerations
According to McKinsey, Influencer Marketing – the collaboration between brands and popular social-media users to promote products and services – has grown to become a $20+ billion industry
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Secondary Packaging: Thinking Outside the Bottle
First impressions can make or break a brand, and impulse decisions account for one-third of purchases. Secondary packaging is often the first interaction consumers have with a product, but it can be o
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Unlocking Winery Efficiency: Bulk Glass Benefits in Cost, Customization and Carbon Reduction
Wineries pay extra for the convenience of glass bottles delivered in pre-packed boxes, while bulk glass provides significant savings and flexibility. With the costs of bottles, labor, fuel, freight an read more
Amcor Capsules Shines a Light on Its Sustainability Agenda with new TRANSPARENCE Program
TRANSPARENCE gives wine and spirits brands clarity and assurance around sustainability initiativesNew program supports Amcor’s wider sustainability agenda to develop all packaging to be rec
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Waterloo Container: More Than Just Bottles – Focusing on the Box
Your outer packaging says something about the wineLook around your winery and see what your customers see. Are there undecorated cardboard cases of wine sitting in plain sight of your visitors? The co read more
Making First Impressions with Secondary Packaging
Presentation packaging has many forms and their structure is as important as their design... The post read more
Affinity Creative Group Barbara Barrielle featured Foley Family Wines J Vineyards Louis Roederer
How Ernst & Young study shows Carbon Benefits of Cork Closures
When it comes to the cork industry’s challenge to win the closures battle, one enormous boost has come in the findings of a Lifecycle Assessment study by Ernst & Young, which shows as scientific read more
Industry Leader Addresses Winery Labor Shortage with Automation Options
In this day of labor shortage, wineries are seeking solutions to manage this difficult situation. A-B-C Packaging helps wineries looking to reduce labor, eliminate liability and reliably feed bottles read more
