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How the Song of Champagne Became a Tangible Label
Great Champagne tells its story long before the cork is popped. With the Mélodie Frossard label, an abstract idea rooted in anticipation, rhythm and movement was transformed into a tangible exp read more
Introducing PromoLab: Practical Digital Commerce for PNW Wineries
Hello WIN community! Jim Drake here, founder of PromoLab. PromoLab is a Pacific Northwest–based digital commerce and marketing consultancy focused on wineries and wine-adjacent brands. For read more
CMPR Announces Strategic Alliance with French Law Firm Légi Conseils Bourgogne
Carle, Mackie, Power & Ross LLP (“CMPR”), a leading U.S. law firm with a strong focus in the wine and spirits industry, is pleased to announce that it has entered into a strategic alliance
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DTC Wine Symposium HipMap With Local Monterey Recommendations
HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Sympo
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California to allow DTC shipping of spirits
California has generated considerable excitement in the industry by offering a DTC permit allowing craft distillers across the country to ship their products directly to consumers in California, one o
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Online Reservation Systems vs. Built-In Booking Features on Winery Websites ”” What Should You Choose?
In today’s wine industry, tasting room reservations are not just operational tools — they are strategic levers. According to the 2025 SVB State of the Wine Industry Report, tasting room vi
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Boost Holiday Wine Club Sales with a Mobile App - Ready in 7 Days
Boost Holiday Wine Club Sales with a Mobile AppReady in 7 DaysLet’s not beat around the bush…Direct-to-consumer (DTC
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HipMaps Harvest Special For Marketing: Collaborate!
We're making it easier than ever for winery associations, informal groups of wineries and winery partners to collaborate on a sophisticated marketing tool that works 24/7 for years to come! Our Ha read more
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Revolutionizing Wine Bottle Shots with Photorealistic 3D Technology
Going to the movies sounds like a fun, relaxing evening, but for Laurie Millotte, watching Jurassic World on the big screen was the spark that led to eight transformative years (and counting) building read more
