Introducing VINTAGE² | A New Practical Framework for Wineries to Gain AI Search Visibility

I’m pleased to introduce VINTAGE², a new education system created specifically for wineries that want to better understand how AI is reshaping marketing, communications, and brand visibilit read more

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DTC Wine Symposium HipMap With Local Monterey Recommendations

HipMaps and the Direct To Consumer Wine Symposium teamed up to enhance the attendee experience at the upcoming 2026 DTC Wine Symposium in Monterey, California from January 20th to 22nd. The Wine Sympo read more

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YOU CAN'T MARKET TO EVERYONE

WHY DEMOGRAPHICS STILL MATTER IN WINEAt first glance, it may seem logical to take a broad approach to wine marketing—after all, shouldn’t the goal be to sell wine to anyone who’s wil read more

Alexander Valley Winegrowers & HipMaps Collaborate to Enhance Visitor Experience

HipMaps and Alexander Valley Winegrowers (AVWG) have collaborated to bring AVWG's 40-year legacy to life through a custom-designed HipMap and interactive app experience!A Community Built on Family read more

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Cultivating a Timeless Wine Brand in Changing Times: This Thursday at the WIN Expo

WIN Expo is Thursday (December 4, Santa Rosa).Adam Bird presents "Cultivating a Timeless Wine Brand In Changing Times" in the Sales & Marketing track.If you haven't registered: This session is for read more

Highway 29 Creative

WIN Insider Series with Adam Bird

In this WIN Insider Series episode, George interviews Adam Bird, Director of Strategy and Partner at Deksia and Highway 29 Creative, about navigating marketing challenges in today’s wine industr read more

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The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin read more

WIN Insider Series with Raquel Royers

In this WIN Insider Series interview, George speaks with Raquel Royers, the influential voice behind “Watch Me Sip” and a wine industry marketing professional making wine culture accessibl read more

Watch Me Sip WIN Insider Series

Facebook/Meta: Turning Fans into Wine Club Members

Facebook/Meta: Turning Fans into Wine Club MembersExpanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet read more

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Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers

Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&# read more

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