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Ciatti Global Market Report, April 2024
The bulk market has experienced its second consecutive month of noticeably more normal activity levels following last year’s stark slowness. Much of the activity has been generated by generic wh
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Wine Industry Trends: Strategic Insights for Wineries in 2024
As we step into 2024, envisioning the path ahead for wineries sparks anticipation. Drawing inspiration from the success stories of top-performing wine brands in 2023 and the evolving wine industry tre
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A Brave New World for DTC Wine Marketers
The unofficial flag of DTC marketing — circa 2019 I once asked a pilot what it's like to fly a plane. The answer was "hours of boredom interrupted by brief moments of terror."Over read more
Ways to Encourage Buying
EmotionsThe emotional and motivational parts of the brain must be activated before the part of the brain that wants facts activates.Ask your guests questions that relate to their lives, their use of w read more
Recognizing Buying Signs
It would be so much easier if, after tasting the wines, your guests would immediately decide to purchase wine from you. Unfortunately, it is rare (although it does happen) that your guests will taste read more
Recognizing Buying Signs
It would be so much easier if, after tasting the wines, your guests would immediately decide to purchase wine from you. Unfortunately, it is rare (although it does happen) that your guests will taste read more
Recognizing Buying Signs
It would be so much easier if, after tasting the wines, your guests would immediately decide to purchase wine from you. Unfortunately, it is rare (although it does happen) that your guests will taste read more
Bottles: A Brand Bonanza Waiting to Happen By Erica Harrop
Silicon Valley Bank’s new State of the Wine Industry 2018 is out, and this portion caught my eye: “ …Today, consumers are leaving the lower price segments in favor of better-q read more
Wine in Cans Shifting Consumer Perceptions, Especially Among Millennial Drinkers
By Elizabeth Hans McCrone The classic wine snob model, epitomized by images of cork sniffing connoisseurs spending lavish amounts of money on bottles culled from famous European cellars, may well be m read more
Wines Millennials Want: Five Stand-Out Qualities Millennials Are Looking For
If you want a sense of the enormous influence of millennials, just take a look at the stats. Millennials, the largest generation in America, are expected to spend 200 billion dollars in 2017. They acc read more
