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Announcing RFV: New Insights into Distributor Depletion Data
The wizard behind the curtain.That has always been the image that comes to mind when I ask wine people about data from their distributors.We’ve made headway on pulling back the curtain on distri
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Ciatti California Market Report, November 2025
"In the dark": Wine industry crying out for certaintyOctober rainfall complicated harvest at the end of an already challenging growing season, characterized by cooler-than-normal weather and slower ri
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Here’s How the Future of Wine Looks
The future of wine looks different than many wineries see it today.Maybe, like many wineries today, your winery sees your DTC business in a separate silo than your wholesale business.There are lots of
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Why You Should Be Irrigating Right Now…Even with the Rain
Hear me outUp and down the California Coast, we got some rain last week. Up North, places got around 1.3” with up to 2” closer to the ocean. Down south in Paso Robles, we’re looking
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Ciatti California Market Report, October 2025
Harvest fairly smooth; bulk activity ticks upCalifornia’s 2025 winegrape harvest is moving into its latter stages. Timing, particularly in Coastal areas, is at the later end of normal parameters
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You Won’t Hit a Target You Can’t See
If you’re like me, the first thing you’ll think reading this title is “you can’t know that; people hit invisible targets by mistake all the time!” Touché. Can
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Ciatti California Market Report, September 2025
Harvest underway amid continuing demand weaknessCalifornia’s 2025 harvest is progressing amid normal conditions, with August and early September temperatures returning to or exceeding seasonal a
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5 Ways that Tradeparency Overdelivers Compared to Price 2.0
The three-tier system is filled with challenges like regulatory compliances, multi-level pricing structure, and data integration that highlights your sales teams’ efforts. Your pricing solution
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6 Ways to Make Money in DTC by Using Your Wholesale Depletion Data
Let me peel back the curtain a moment, and share with you the two topics that have interested this wine + data audience the most over the past month or so.How to make money by using your data (
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Ciatti California Market Report, August 2025
With the bulk wine and grape markets stubbornly sluggish, and a number of vineyards and crush facilities mothballed, the Californian wine industry this year enters the normally bustling harvest season
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