Ciatti California Market Report - December 2025

Supply-demand alignment: Signs of progress?“All will be hoping 2025 is the year sales stabilization finally arrives,” the California Report stated in January. Unfortunately, those hopes we read more

Bulk Wine Grape Market

Protect Wine Quality Post-Harvest with R-Biopharm Enzytec® Liquid Test Kits

Patiently monitoring your L-Malic numbers to drop low enough so your SO2 additions can be made, and your wines protected over the upcoming holidays? Are you simultaneously ensuring your Acetic Acid nu read more

How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails

HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob read more

The People We Most Want to Read This Thanksgiving Message Will Probably Never See It

Let me start by stating something ironic:The people we most want to say Thank You to — the people in the trenches of selling wine — are the ones who are least likely to see this message.Th read more

Thanksgiving

Gift season made simple

Sell More, Ship, and Celebrate — All in One SystemThe holidays bring big gift orders, last-minute shoppers, and busy fulfillment days. Activ8 Commerce keeps everything running smoothly — f read more

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The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You

If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin read more

From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty

The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar read more

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season

5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday Season 5 Ways Your Winery Can Strengthen Customer Connections (and Sales) This Holiday SeasonThe holidays aren’t j read more

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Meta Ads, Miracle Results: Targeting Holiday Gifting Intenders Without Wasting Budget

Meta Ads, Miracle ResultsIf your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were bu read more

How to Turn Browsers into Buyers (Before the Holidays Hit)

In our most recent Free Training Friday, we focused on one thing: helping wineries convert holiday b read more

Conversion eCommerce