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What Is a Brand, Really? (And Why Yours Might Need a Little Therapy)
The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy t read more
Innovative Marketing Ideas to Boost Wine Sales: Steal Like a Marketer
Let’s be honest: marketing is all about getting attention. In a crowded market, the competition for that attention is fierce. But here’s the thing—great marketing ideas don’t h read more
Most Read Wine Industry Stories of 2018
What were the biggest wine industry stories of 2018 or what do we really want to read about? Below are the most read Wine Industry Advisor articles of 2018 and the the most read Afternoon Brief storie read more
Sponsoring the Wines & Vines Packaging Conference - Table 32
Labeltronix is excited to participate in the Wines & Vines 2nd Annual Packaging Conference in Napa, CA on August 19th. See how to make your wine labels shine with the new AVA Series. There's s read more
