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Words Matter: Making Media Work in a Challenging Market
Wine Sales Symposium 2025’s roundtable of writers and PR experts exploreshow storytelling and publicity can shift the narrative.By Laurie WachterCarl GiavantiDoes media coverage really help sell read more
Wine Industry Insiders with Dr. Liz Thach, MW
In this episode, George sits down with Dr. Liz Thach, MW, President of Wine Market Council where she shares her incredible journey through the world of wine and education. From her adventurous upbring read more
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Sonoma State University’s Wine Business Institute Announces 2023-2024 Scholarship Recipients
The Wine Business Institute (WBI) at Sonoma State University (SSU) announced the 2023-2024 scholarship recipients of the Wine Industry Scholars Program (WISP) and the Wine Business Institute Inclusive read more
Luxury Brands Up Their Marketing Game
Coco Chanel once said, “The best things in life are free. The second best are very expensive.” The mistress of iconic fashion couldn’t have stated it more succinctly. Luxury today, a read more
Planning a Virtual Wine & Food Pairing for the Chinese New Year
by Fiona Fang & Liz Thach, MW Chinese New Year is a joyous time of the year, and is also referred to as Lunar New Year, because it is celebrated across many Asian countries. Based on the Lunar calenda read more
Why Are Generation Dates Not Consistent?
Recently I was asked why a wine market segmentation I published last year showing the percentage of wine consumed by Millennials, Gen X, Gen Z and Boomers was not consistent with a more recent study.. read more
Luxury Wine Marketing: 5 Key Insights
Recently, I watched a presentation by Peter Yeung and Dr. Liz Thach in anticipation of reading their new book, Luxury Wine Marketing: The Art and Science of Luxury Wine Branding. Their book is based o read more
