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From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty
The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar
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Skip the Crystal Ball: Real Insights Are Hiding in Plain Sight
A WINERY GUIDE TO AVAILABLE RESEARCHYou know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your read more
Keep It Lean: The Smarter Way to Manage Wine & Spirits Inventory
For decades, wine and spirits inventory at wholesalers followed a model of large first orders. Makers shipped big quantities to distributors, who stocked them in massive warehouses and waited for orde
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Silicon Valley Bank Vinepair Come Over October Foppiano Vineyards Napa Valley Vintners Martha Stoumen Wines McCabes Wine & Spirits Carmelo Vineyards WineGlass Marketing Bodega Amalaya Bonterra Organic Estates Vineyard Team IFM Efector Inc WiseConn Vinventions USA Copper Peak Logistics Benchmark Wine Group
SVB’s Annual State of the Wine Industry Survey Is Now Open Through October 27
The 2026 State of the Wine Industry survey is now open. As read more
WIN Insider Series with Maggie Zeman
In this WIN Insider episode, George Christie interviews Maggie Zeman, a seasoned PR and marketing professional who transitioned from Washington DC’s State Department to Silicon Valley tech, befo read more
Innovation, Optimism, and the Road Ahead: Reflections from AWITC 2025
As I walked onto the WineTech floor in Adelaide, I couldn’t help but feel it—real energy. It wasn’t just the buzz of booths or the Yeastie Boys warming up. It was the sense that our read more
Doing More with Less: Smarter Winery Operations in a Downturn
Even when market challenges loom, the grapes keep growing - compelling wineries to adapt and operate smarter. I’ve spent two decades in the wine industry, and in recent months I’ve felt a read more
Wine Club Fatigue Is Real: How to Reignite Member Engagement in 2025
Are Your Wine Club Members Ghosting You? Here's WhyYour wine club members are breaking up with you, but they're not telling you why. They're just... disappearing.The numbers are stark: Sil
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