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Enolytics Launches Two-Way Marketing Integrations for Wineries: Klaviyo, RedChirp and Mailchimp
“Top performers prioritize the customer and use digital tools to extend that edge.”— Rob McMillanState of the US Wine Industry 2026Silicon Valley Bank Wine Division“Use digital
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The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's
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The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report
The 2026 State of the U.S. Wine Industry Report, published by read more
Silicon Valley Bank Releases 25th Annual State of the US Wine Industry Report
Demand decline improving with stabilization on the horizonSilicon Valley Bank (SVB), a division of First Citizens Bank, tod read more
From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty
The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar
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Skip the Crystal Ball: Real Insights Are Hiding in Plain Sight
A WINERY GUIDE TO AVAILABLE RESEARCHYou know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your read more
Keep It Lean: The Smarter Way to Manage Wine & Spirits Inventory
For decades, wine and spirits inventory at wholesalers followed a model of large first orders. Makers shipped big quantities to distributors, who stocked them in massive warehouses and waited for orde
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Silicon Valley Bank Vinepair Come Over October Foppiano Vineyards Napa Valley Vintners Martha Stoumen Wines McCabes Wine & Spirits Carmelo Vineyards WineGlass Marketing Bodega Amalaya Bonterra Organic Estates Vineyard Team IFM Efector Inc WiseConn Vinventions USA Copper Peak Logistics Benchmark Wine Group
