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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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Saxco Update: Steady-Going End to 2025; Preparing for 2026
Another month of calmNovember typically marks the end of a new harvest and the middle of our busiest sales quarter. October’s government shutdown created unbelievable market uncertainty. But wit read more
How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails
HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob read more
The People We Most Want to Read This Thanksgiving Message Will Probably Never See It
Let me start by stating something ironic:The people we most want to say Thank You to — the people in the trenches of selling wine — are the ones who are least likely to see this message.Th
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The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You
If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin read more
From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty
The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar
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Meta Ads, Miracle Results: Targeting Holiday Gifting Intenders Without Wasting Budget
Meta Ads, Miracle ResultsIf your holiday Meta ads felt like lighting money on fire in a festive candle, that’s not because social is dead. It’s because your targeting and flighting were bu
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Finding Gratitude in Challenging Times: A Thanksgiving Reflection on the Wine Industry
by Stacey HeuerAs we approach Thanksgiving, it’s a time to pause and reflect on the past year—the lessons we’ve learned, the challenges we’ve navigated, and the many things we
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5 Ways to Sell More Wine During the Super Bowl of Ecommerce
Friends, when it comes to wine and e-commerce, what’s your Super Bowl?It’s Black Friday–Cyber Monday, or BFCM. No contest.It’s the weekend when your e-commerce channel needs to
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Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025
Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick WinsAs we barrel into OND — the most critical sales quarter
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