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Expert Perspectives: Root Causes of Declining Alcohol Consumption
In the Fall 2025 issue of Winescape, Dr. Chris Bitter, Senior Wine and Grape Analyst at Terrain, dives into the data behind the decline in alcohol consumption to find... read more
Alcohol consumption Winescape Expert Perspectives Consumer Behavior Economy
Winescape: Still Bottled Up
Price-sensitive consumers have kept a lid on wine sales this year, while grape sales are likely to remain slow. As for the moderation movement, a range of factors are contributing.It was a disappointi
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Winescape:A Slow Start to 2025
Economic uncertainty continues to dampen consumer confidence and wine demand, with no apparent threats to an abundant grape crop.Wine sales are off to a slow start in 2025 and the glimmers of progress
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Chris Bitter to Keynote the Wine Sales Symposium, Breaking Down Key Trends Shaping Wine Sales
State of the Industry; The Wine Market and Consumer Are Evolving – So Should YouIn this data-driven session, Dr. Chris Bitter, Senior Wine and Grape Analyst for Terrain / American AgCredit, will
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Winescape: How Long Will It Take for the Grape Market to Recover?
Flexibility and focus will be key this year, as the economic backdrop for wine sales has become murkier, and the grape market still looks long despite a short harvest in 2024.The 2024 numbers are in,
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Winescape Winter 2024/2025: State of the Market
The most pressing topic for the California wine industry is the state of the market. This issue provides a detailed outlook for the wine market in 2025 and beyond.This issue of “Winescape” read more
Winescape: Sideways, with some bright spots
Wine sales in the profitable direct-to-consumer (DtC) channel are slumping, but there are general actions wineries can take to enhance their competitiveness in this hypercompetitive marketplace.The Fa
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Winescape: Preparing for a Slower-Growth Environment
The Winescape summer issue is now available for download.In this issue:: Analyzes early-2024 data for key economic indicators and the wine and grape marketsReveals attributes and factors that wil
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Winescape, a Publication of American AgCredit: Spring 2024 issue now available
The Spring 2024 issue of "Winescape," a new wine industry report series from Terrain and American AgCredit, presents key takeaways from the preliminary California Grape Crush Report.First, the Califor read more
