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From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty
The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar
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October Marketplace Roundup
Picturesque Vineyard Estate inDry Creek Valley for SaleImagine owning a vineyard estate framed by r read more
WIN Insider Series with Pat DeLong
In this WIN Insiders special edition, George interviews Pat Delong, managing partner and founder of Azur Associates, a wine industry consultancy specializing in mergers and acquisitions and strategic read more
How to Turn Browsers into Buyers (Before the Holidays Hit)
In our most recent Free Training Friday, we focused on one thing: helping wineries convert holiday b
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Verallia Q3 Results: Continued Volume Growth but Profitability Down in a More Difficult Market Than Expected Leading to an Adjustment to 2025 Outlook
HIGHLIGHTSContinued volume growth in Q3 in a context of declining consumption: revenue was €846 million (-2.8% compared to Q3 2024) due to lower prices and a deterioration in mix. Adjusted E
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Enartis and Parsec Sign Agreement to Shape the Future of Oenology
Enartis S.r.l., a leading company of the Esseco Group and a world leader in providing products and technologies for the oenological industry, announces the signing of a preliminary agreement to acquir read more
Facebook/Meta: Turning Fans into Wine Club Members
Facebook/Meta: Turning Fans into Wine Club MembersExpanding on insights from our Wine Club Scorecard, this post explores one of the most underused yet
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Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers
Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#
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Highway 29 Highway 29 Creative Marketing Retention Marketing Strategy Gen z Younger Wine Consumers Wine Marketing
Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025
Beyond SMS & Email: 2 Proven DTC Channels for More Wine Sales in 2025New Direct Mail Strategies & Affordable Mobile Apps Deliver Quick WinsAs we barrel into OND — the most critical sales quarter
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From Churn Prediction to ChatDTC: Commerce7 Debuts AI Features Built for DTC Growth
September 16, 2025 – Vancouver, BC – With its recent acquisition of WinePulse, Commerce7 has doubled down on its commitment to help wineries sell more, build stronger customer relationship
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