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The Critical Winery Website Audit: 9 Costly Conversion Mistakes to Fix Now
A few years ago at the DTC Wine Symposium, a panelist joked about the modern winery website formula: the guy, the dog, the truck, and the vineyard. Beautiful backdrop, strong lifestyle photography, a
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The Real Cost of Not Knowing Your Cost of Goods Sold
COGS isn’t the sexiest topic, but your winery can’t afford to ignore itCost of Goods Sold (COGS) isn’t exactly a dinner-party topic—but your winery can’t afford to i
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Uncorked & Upcoming: Sip & Savor Fridays Is Back
We’re excited to unveil our Spring & Summer Calendar of Events!This year, we’re turning up the fun with even more Sip & Savor Fridays — now with a twist! Each Sip & Savor kicks off a
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Women in Wine: Celebrating the Pioneers, Visionaries, and Trailblazers of the Wine World
March is Women’s History Month, and we’re raising a glass to the women who helped shape the wine world as we know it.For generations, the wine industry was dominated by men—but visio
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When Pickup Becomes Ship: A Small Feature That Solves a Very Real Winery Problem
If you run a tasting room, you know this situation well.A guest has a great visit. They taste through the wines, fall in love with them, and decide to join the club. They set their shipments to pickup
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Thank You to Our 2026 Annual Sponsors
At Alexander Valley Winegrowers, community is everything.From educational programs and grower advocacy to signature events like TASTE Alexander Valley and Wine Week, none of it happens in a vacuu
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Take a Brief Survey and Get SVB's New Wine Research Findings
Your ongoing participation in our DTC wine surveys and events has been invaluable to t read more
2026 State of the Market: Wine on Tap Momentum Continues
Growth & CollaborationFFW takes a collaborative, partnership-driven approach with our winery partners. In 2025, we participated in more than 20 industry events, helping educate teams, support sales ef
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Modern Wine Stabilization Without Chilling
Tartrate stabilization helps keep wines bright, clear, and free of the “wine diamonds” that consumers often perceive as a flaw. While traditional cold stabilization works, it can be time-
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