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WIN Expo Thoughts:“Farmers Are Going to Farm. We Aren’t Going Anywhere.”
We had a fantastic showing at the WIN Expo at the Sonoma County Fairgrounds last week! It was great connecting with so many familiar faces, including Joel from Lynmar Estates and the team from Floria read more
The AI Boom Is Jacking Up Your Electric Bill. Here’s How Solar + Batteries Can Help
Since its launch in 2022, ChatGPT has swept into our lives like a whirlwind romance. It’s the new Google for our age. Don’t know what to cook for dinner? ChatGPT it. Need to finally draft read more
Announcing RFV: New Insights into Distributor Depletion Data
The wizard behind the curtain.That has always been the image that comes to mind when I ask wine people about data from their distributors.We’ve made headway on pulling back the curtain on distri
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Future-Proofing Your Wine Brand: 5 Practical Ways to Build Resilience in Today’s Market
The wine industry is going through major market changes. Some wineries are posting grow read more
Innovative Ways to Improve Your Wine Packaging Game
Why is wine packaging important?There are many different practical functions of wine packaging. First and foremost, it protects the wine and acts as a vessel to transport your wine from the winery to
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How to Keep Your Brand Top of Mind When Consumers Are Drowning in Holiday Emails
HOW TO KEEP YOUR BRAND TOP OF MIND WHEN CUSTOMERS ARE DROWNING IN HOLIDAY EMAILSThe inbox in December isn’t a communication tool—it’s a full-contact sport. Every brand, from the glob read more
Are My Executives Prepared to Handle Conflict Resolution?
There’s no way to avoid conflict completely. Even in the best workplaces, people can disagree, miscommunicate, or get frustrated. The real question isn’t whether conflict will show up (bec read more
The People We Most Want to Read This Thanksgiving Message Will Probably Never See It
Let me start by stating something ironic:The people we most want to say Thank You to — the people in the trenches of selling wine — are the ones who are least likely to see this message.Th
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