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The Unexpected Result of Putting AI to Work on Vineyards
Most conversations about AI in agriculture lead nowhere.There is plenty of speculation, plenty of marketing, and very little shared understanding of how AI is actually being used inside real vineyard
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Unified 2026: The Wine Industry’s Structural Reset Is Here
The 2026 State of the Industry session at Unified was cautiously optimistic but did delivered a clear message: read more
TASTE Alexander Valley Returns This April with Complimentary Tastings and a Welcoming Approach to Wine Country
Alexander Valley, CA — April 2026 — This April, Alexander Valley Winegrowers invite wine lovers—both new and experienced—to slow down, sip freely, and reconnect with the h
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January Marketplace Roundup
2024 Sonoma Carneros Pinot NoirOne of this month’s standout bulk wine listings on the WIN Mar read more
4 Undercarriage Corrosives & What You Need To Do
Are you paying for undercarriage corrosion?Whether it’s a company car or a heavy-duty commercial truck, there’s a hidden part of your vehicle and constantly under attack: the underbelly. W
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High Quality Stainless Steel Equipment
Just DAYS away! Make sure to stop by BOOTH C3 - we’ll have the Pole to decorate and express your emotions - and ORDERS to take putting you top of the list.Still time for a free pass from us - si read more
Sip into 2026: How to Align Q1 Marketing Messages with New Year Consumer Trends
The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You&rdquo
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New Product Displayed at Unified
This week, Defranceschi will be displaying an entirely new product to the world at 2026 Unified Wine and Grape Symposium.Our ceramic barrel heads not only reduce cellar loss/evaporation through the he read more
