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What Drives Winery Health in 2026? The Data Behind Your Winery's Financial, Operational & Cultural Success
Winery health isn’t defined by one metric. It’s a reflection of how well a winery performs across three key dimensions: financial resilience, operational excellence, and cultural strength.
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From Harvest to Holidays: Turning Fall Winery Events into Year-Round Customer Loyalty
The Post-Harvest Drop-OffFall brings a flurry of activity to wine country. Tasting rooms fill with eager visitors, social media buzzes with harvest photos, and the energy is palpable. Then November ar
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Help build the 2026 National Direct Sales Report
Last year, hundreds of producers shared their direct sales numbers to create the industry's most comprehensive benchmarking report. Now we're gathering data for year two.The 2026 National Dire read more
The Essential Role of GIS in Vineyard & Winery Management
In today’s wine industry, effective vineyard and winery management requires more than just good farming practices—it requires data. Geographic Information Systems (GIS) have become a power
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Help Shape the Future of Wine Industry Events!
At WIN, our goal is simple: to create conferences and events that provide maximum value to winery and win read more
Last Chance to Take Our State of the Wine Industry Survey
We can’t do this without your helpCompleting this year’s read more
Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers
Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#
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Highway 29 Highway 29 Creative Marketing Retention Marketing Strategy Gen z Younger Wine Consumers Wine Marketing
SVB’s Annual State of the Wine Industry Survey Is Now Open Through October 27
The 2026 State of the Wine Industry survey is now open. As read more
