Search: Personalization
The Key to Exceptional Online Shopping Experiences: Personalization
In the tasting room, you personalize the experience by understanding the context of your relationship with the customer. If, for example, a visitor mentions that they're a club member, you'll read more
Interactive Packaging is Having a Moment
It’s Saturday, and I’m reading an article about the launch of Pepsi Co.’s new “Bubly Burst” product this week. The soft drink powerhouse is trying to shake up a previousl read more
The Future of Wine Marketing: AI, Credibility, and Consumer Engagement
The world of wine marketing is changing faster than ever. With new technologies and shifting consumer behaviors, it’s crucial for winery owners and marketers to stay ahead of the curve. The futu read more
2024 Conference Themes
ALL ABOUT ACQUISITION & DATAWith summer here we've wrapped up the winter/spring conferences. This year we’ve noticed two trends. First, every conference seems to have at least one session on read more
2024 Conference Themes
We've made it through the gauntlet of annual conferences that dot the calendar from January – May each year. This year we’ve noticed two trends. First, every conference seems to have a read more
Copper Peak Logistics Names Senior Vice Presidents of Operations and Client Services
Napa, CA, May 29, 2024 - Copper Peak Logistics (CPL), a direct-to-consumer wine fulfillment, distribution, and logistics services company, has announced two promotions impacting its executive structur
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The Rise of the Small, Independent Wine and Spirits Distributors
Much has been written about the read more
Maximizing Your Wine Club’s Potential: Strategies for Growth and Retention
Wine clubs are essential for many wineries, providing a reliable revenue stream, helping with financial forecasting, and creating a community of brand ambassadors. Club members often account for a sig
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corksy sell more wine sales wine club marketing wine club growth
Winery eCommerce: Boost Your Online Sales
The winery eCommerce landscape is constantly evolving, creating both challenges and opportunities for wineries looking to boost their online sales. With the rise of direct-to-consumer (DTC) sales chan
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2023 Review: RedChirp Bulk Texts Lead To $50.6 Million of Non-Club Orders
It’s a brand-new year and that’s the perfect time to fire up Excel and do some number crunching about what happened in 2023! We started by reviewing webchats and the sales those led to. If read more
