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Thank You to Our 2026 Annual Sponsors
At Alexander Valley Winegrowers, community is everything.From educational programs and grower advocacy to signature events like TASTE Alexander Valley and Wine Week, none of it happens in a vacuu
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NEW on the WIN Marketplace: AI Entity Brand Guide & Digital Marketing Services
AI Entity Brand Guide & Digital Marketing Services A strong brand presence matters more than ever in read more
Sorren Expands Coast to Coast with Connected Accounting, Elevating Tech-Enabled Services
Sorren, a Top 50 national tax, accounting, and advisory firm, announced today that Connected Accounting, an innovative technology-forward accounting firm with deep roots in Los Angeles, has joined the
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What Is a Brand, Really? (And Why Yours Might Need a Little Therapy)
The word “brand” is notoriously difficult to define in marketing. If we were talking about a ranch brand—the kind seared onto livestock to signify ownership—that’s easy t read more
WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"
WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"TL;DR: Faced with manual bottlenecks on WineDirect, Hill Family Estate migrated to Commerce7 to e
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Wine Marketing Agencies Are Quietly Claiming a New DTC Communication Channel
myWineClubApp™ - Agency Partner PlanWine Marketing Agencies Are Quietly Claiming read more
Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands
After 30 years of moving up and to the right, the American wine industry hit a wall.Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playb
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Introducing PromoLab: Practical Digital Commerce for PNW Wineries
Hello WIN community! Jim Drake here, founder of PromoLab. PromoLab is a Pacific Northwest–based digital commerce and marketing consultancy focused on wineries and wine-adjacent brands. For read more
What Your Neighbors Are Saying, and How They’re Doing Right Now
“Peer to peer.”What are my neighbors doing? How are my neighbors doing, in relation to my winery?I’m all for running your own race, and doing what’s right for your own brand an
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