Search: Gen z (Companies, News, Events, Products, Videos)
Sustainable Wine Packaging in 2025: What Wineries Need to Know
Sustainability isn’t just influencing how wine is made. It’s transforming how it’s packaged, shipped, and shared. From lighter bottles to foil-free designs, eco-conscious packaging h read more
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Skip the Crystal Ball: Real Insights Are Hiding in Plain Sight
A WINERY GUIDE TO AVAILABLE RESEARCHYou know what’s better than spending ten grand on a focus group where Jan from accounting tells you your wine label “feels aggressive”? Doing your read more
Millennial-Focused Wine Marketing: Connecting with Gen Z & Gen Y Consumers
Your Current Marketing Won't Work for Younger Wine DrinkersThe generational shift in wine consumption is happening faster than most wineries are prepared to handle.According to Wine Intelligence&#
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Winery Sales & Marketing Strategies That Resonate Across Generations
Winery Sales & Marketing Strategies That Resonate Across Generationsread more
From Club to Click: Rethinking Wine Memberships
Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries a read more
Loyalty, Deconstructed: Small Moments, Big Retention
Loyalty, Deconstructed: Small Moments, Big RetentionWhat actually makes members stick? In Session 4, Jason Curtis sits down with industry veteran Brian Baker to break down loyalty into practical, repe
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Verallia Trend Book 2026: What consumer expectations will shape the packaging and beverages of tomorrow?
The 2026 edition of Verallia’s Trend Book developed in collaboration with Carlin Creative, highlights deep and lasting transformations in consumer behaviors across the food and beverage sectors.
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WIN Insider Series with Courtney Benham
In this WIN Insider Series episode, George Christie interviews Courtney Benham, Owner and President of CNB Family of Wines, alongside team members Nina and Remy. Courtney shares his journey from Baker read more
Wine Branding for the Next Generation: What Works, What Doesn't
The wine industry is facing a demand reset.For decades, wineries could count on an audience to buy based on tradition, prestige, and a deep love for the nuances of terroir. But that audience is aging
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