Search: Loyalty (Companies, News, Events, Products, Videos)
WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"
WineDirect to Commerce7: 19% Growth in Club Customization, 50% Less Support, and the End of "Batch Day"TL;DR: Faced with manual bottlenecks on WineDirect, Hill Family Estate migrated to Commerce7 to e
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Wine Marketing Agencies Are Quietly Claiming a New DTC Communication Channel
myWineClubApp™ - Agency Partner PlanWine Marketing Agencies Are Quietly Claiming read more
Building Profitable Promotion Strategies for Modern Winery Direct-to-Consumer Sales
Most wineries don’t have a promotion volume problem.They have a promotion design problem.When you look closely at wineries delivering strong margins alongside steady consumer sales growth, patte
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Navigating the New Wine Landscape: 2026 US Market Trends for Wine Brands
After 30 years of moving up and to the right, the American wine industry hit a wall.Not a temporary slowdown or a soft patch. A structural shift that requires a fundamentally different marketing playb
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Unified 2026: The Wine Industry’s Structural Reset Is Here
The 2026 State of the Industry session at Unified was cautiously optimistic but did delivered a clear message: read more
Sip into 2026: How to Align Q1 Marketing Messages with New Year Consumer Trends
The New Year has often been seen as a marketing reset. New goals, new mindsets, new opportunities. However, by the time Q1 arrives, many brands still rely on superficial “New Year, New You&rdquo
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The Archetype Advantage: Using Brand Archetypes to Build a Loyal Wine Club
The wineries with the most loyal wine clubs aren't the ones with the best discounts. They're the ones with the strongest emotional identity.This will sound counterintuitive to anyone who's
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The State of the U.S. Wine Industry: Key Insights from the 2026 SVB Report
The 2026 State of the U.S. Wine Industry Report, published by read more
National Industry Report Drops Friday: Wineries continue to find success in people and place
National Direct Sales Report Webinar this FridayDate: January 16, 2026Time: 11am PSTRegister: h
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Wine Clubs in 2026: The New Playbook for Modern Winery Memberships
The wine club isn’t dying. It’s being rewritten.Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed.What has changed is the lifestyle of the read more
