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Wine Clubs in 2026: The New Playbook for Modern Winery Memberships
The wine club isn’t dying. It’s being rewritten.Wine clubs in 2026 still matter, but the way wineries build and grow them has fundamentally changed.What has changed is the lifestyle of the read more
Commerce7 Launches New “Data Drop” Series, Making Advanced DTC Insights More Accessible Than Ever
Commerce7 today announced the launch of Data Drops, a new ongoing series read more
The 12 Days of Data: What Last Year’s Holiday Sales Should Teach You
If your winery’s December felt like a sugar high followed by a January hangover, congratulations—you’re in the club. The holiday season brings out the best and worst of wine marketin read more
Beyond Discounts: How Loyalty Points Drive Customer Retention for Wineries
For years, discounting has been the default lever wineries pull to spark sales and reward loyal customers. But in today’s crowded marketplace, deep discounts can erode brand value and condition read more
vinSUITE Launches FlexPay, a Membership Model Built for Consumer Choice and Winery Retention
vinSUITE, a leading direct-to-consumer (DTC) software partner for wineries, today introduced FlexPay, a members read more
Trusted by wineries for years. Built to grow with you.
Reliable today. Flexible for tomorrow.For years, wineries and distilleries have trusted Activ8 Commerce as their all-in-one solution—POS, Clubs, eCommerce, and back office working together
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From Club to Click: Rethinking Wine Memberships
Wine clubs have long been the backbone of direct-to-consumer (DTC) sales. But with shifting consumer expectations and the rise of subscription culture, from streaming services to meal kits, wineries a read more
Preparing Your Winery for Holiday Success
The holiday season is one of the busiest times of the year for wineries. Customers are looking for the perfect gifts, stocking up on their favorite bottles, and attending festive gatherings where wine
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The Future of In-Person Service: Why Wineries Need a Mobile POS
Great wine brings people to your winery. Great service brings them back. And today, nothing elevates service like a Point-of-Sale (POS) that lets you meet guests anywhere, from the vineyard lawn to a read more
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