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The Hidden Signs Your Wine Club Members Are About to Cancel
Wine Club Retention Predict Churn Risk and Act EarlierChurn rarely starts with a cancellation. It starts with drift. What drift looks like• Stops opening emails• Engage read more
Wine club retention Wine club Wine club management DTC wine sales Winery marketing Customer retention Customer engagement Subscription retention Wine ecommerce Winery CRM DTC strategy Email marketing Customer analytics RFM Churn prevention
Why most winery marketing falls flat
Personalization isn’t about more toolsMost wineries don’t struggle with sending emails. They struggle with making them relevant.The issue usually isn’t effort — it’s stru
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Activ8commerce wine-club sales-system winery-POS marketing DTC allocation ecommerce dashboard report Quickbooks Tock Shipping Reservations Table-seating Restaurant Klaviyo Shopify Stripe
Announcing RFV: New Insights into Distributor Depletion Data
The wizard behind the curtain.That has always been the image that comes to mind when I ask wine people about data from their distributors.We’ve made headway on pulling back the curtain on distri
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Stop Spray-and-Pray: 5 Wine Customer Segments That Drive Growth Now
Most wineries still send the same message to everyone—and leave money on the table. In Session #2 of the Wine Club Symposium,
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Wine Club Symposium DTC wine Wine clubs Customer segmentation RFM Churn reduction Customer retention Winery marketing Enolytics Simons DTC Consulting vinSUITE Subscription strategy Tasting room eCommerce Wine industry
R.F. McDonald Co. Wins 1st Place Operational Excellence Leader at Avetta 2025 Summit
We are proud to announce that R.F. MacDonald Co. has been recognized as the 1st Place Operational Excellence Leader at the Avetta 2025 Summit in Nashville!This award highlights our company’s ong read more
Your Single Source for Boiler & Pump Parts Expertise
RF MacDonald is proud to be your go-to partner for boiler and pump parts, service, and support. We maintain $5 million in inventory, giving our sales teams the purchasing power to offer competitive pr
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How to Make Money Using Wine Data
It’s where the rubber meets the road.Making money, that is, through a winery’s own data.Is it possible? And is it actually happening right now?Yes, it is. And yes, it is.Let me describe fo
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We're Hiring Service Technicians!
RFMCO is currently recruiting for Service Technician and Boilermaker positions. See all open positions here: read more
Custom Canning & Bottling Solutions Designed for Wineries
Expand Your Wine Brand with Rack & Riddle’s Canning & Bottling SolutionsFull-Service Canning & Bottling OptionsAt Rack & Riddle, we’re here to help bring your wine brands to life with our read more
